About Us

Our Story

Hi — I’m Jarod, the founder and roaster behind Simple Coffee Roasters. What began over ten years ago as a small hobby of roasting fresh, organic coffee for my wife and me has grown.

I started roasting because we wanted better and more affordable coffee. What started as a personal pursuit has grown into a family journey and passion. Today, I roast side-by-side with my youngest son, Jordan, and we both enjoy a good cup of black coffee.  

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Our Values

Affordable

Good coffee should be for everyone — not just for those willing to pay boutique prices. We work hard to keep our coffee accessible so you can enjoy high-quality, carefully roasted beans without stretching your budget.

Organic

Every coffee we roast is 100% organic. That means clean flavor, no shortcuts, and a cup you can feel good about drinking every day. We believe the best coffee starts with the best farming practices. 

Fresh-Roasted

We roast in small batches and ship quickly so you can enjoy the freshness in every cup — vibrant, aromatic, and full of... caffeine. 

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Our Coffee

All of our offerings are organic, single-origin, specialty beans sourced from farmers and cooperatives that share our love for quality. Each batch is roasted with intention — balancing sweetness, clarity, and depth — and packed with care.

We typically ship the earlier part of each week, ensuring your coffee arrives within a few days of roasting — whether you place a one-time order or subscribe.

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Why It Matters

Let's face it, coffee is more than a drink — it's a quiet moment before your day begins, the pause between tasks, the occasion you share with friends. My hope is that our coffee becomes a small part of the moments you look forward to.

Thank you for being here, and thank you for choosing to make Simple Coffee Roasters part of your daily ritual.

— Jarod & Jordan

Owner & Roasters